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Ebook Download It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book, by Paul Arden
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It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book, by Paul Arden
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Review
"Talented but timid? This noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world... Arden is punchy and memorable about failing better next time."—i-D"Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable wit and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom."—Shots"Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you'll never think the same way again."—Shots"The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horrific mistakes. Outrageously genius."—The Good Book Guide"...A wonderful book by one of the most brilliant men I have ever met... I met him when he worked as creative director at Saatchi & Saatchi and he was simply inspirational - as is this practical, unpretentious little book."—Amanda Platell"...Deliciously rich paperback..."—Chicago Sun-Time"British adman Paul Arden's semi-parodic study in self-help is as funny as it is provocative..."—Radar"Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi & Saatchi from 1977-1992, and his tiny new book out in May, It's Not How Good You Are, It's How Good You Want to Be , packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible."—PAPER magazine"I read this book regularly. It's like my little holy book that I skim through every now and then. It's about advertising and the workplace, but I find a lot of the content can be applied to just about anything."—Mozhdah Jamalzadah"Essential reading for those who wish to live a more daring and creative life."—Chichester Observer
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About the Author
"Paul Arden (1940‐2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain’s most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as "The Car in front is a Toyota" and "The Independent – It is. Are you?". In 1993 Arden set up the film production company Arden Sutherland‐Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007)."
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Product details
Paperback: 128 pages
Publisher: Phaidon Press; 1st edition (June 1, 2003)
Language: English
ISBN-10: 0714843377
ISBN-13: 978-0714843377
Product Dimensions:
4.8 x 0.6 x 7 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
211 customer reviews
Amazon Best Sellers Rank:
#15,335 in Books (See Top 100 in Books)
This book (I use the word "book" liberally - this reads more like a ransom note) is odious. It reads like the fanatical platitudes of a priest of Capitalism. Maybe it has some value, if you buy into the American cultural notion that rich people are better than poor people, that your wealth reflects your worth. But regardless of your ideological leanings, this book has nothing to offer anyone with two brain cells to rub together. It is a cynical bit of trash that capitalizes on the genre of self help/wealth help without contributing anything to it. Also, there is a lot of borderline (perhaps outright) racist imagery used to make the author's point that rich, successful people are better and deserve better that poor people.
We are all in marketing and business of promotion...This author is a genius !!>>>most people can not figure him out...A simple read..yet How do you apply the knowledge and wisdom in today's world... Answer>>>> By realizing nothing has changed we still have call clients, buyers and sellers...The old fashioned basics of creative thinking still apply and always will...Its like....can you see the pony in the haystack ?....Can you understand..what his message is ?....I have read book over 11 times...and always ..get inspired..To look at things business a new way..best to you..gerald cunningham'..
This book has an outstanding amount of information, perspectives, and common sense directed at helping you find your motivation, all within a ~120 page book that's easy to knock out in an afternoon! Absolutely worth every penny, and a book that is quick to get through, and pass along to your friends!
Just a bunch of quotes... You could just look on Pinterest or something.
Short. But some decent little motivators in there. If you can find it at half price or something get it there. Or go to your local book store and read it real quick.
I absolutely love Paul Arden's writing for it's humor, wit and deep meaningful thoughts all in one! No matter what your goal is, from career to self-improvement, this book offers great insights for improvement and change in a way that's fun to read and engaging. All of Arden's short texts are full of fun illustrations and are good-natured quick reads. This was no exception!
Subpar at best ...
I made a promise to myself at the beginning of the year that I would double the amount of non-fiction that I read. Not just any non-fiction, I’m only interested in those books that truly have valuable information that will help me become better.I started by reading It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. While this book is centered around the advertising field, the lessons in here are honestly great for anyone that simply wants to get ahead in their career and life in general.It’s a very quick read and can easily fit into your pocket or purse that you can pull out to read on the commute to work (if you’re not driving of course) or during any downtime you may have.
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